Five-Milestone Roadmap / M5 / Gap List / M5-004

What the App Store Will Say

The store listing, the category and age-rating answers, the screenshot plan, and the support links — ready to paste into App Store Connect the day the Any Funded Need account exists.

M5-004
Draft for review · 2026-09-17
Measured against app version 0.2.13
Needs AbleNet Review

01 What This Is, and One Caveat

The listing is the first thing a parent reads, and the last thing Apple reads

Milestone M5-004: “Launch-facing copy and support surfaces are complete and aligned with the approved Meadow positioning.”

Everything on this page descends from the brand identity AbleNet approved in May (M1-008): the same name, the same “AAC for Little Communicators” subtitle, the same promise — a picture book, not a clinical grid. The v1.0 store copy from that deliverable has been rewritten against the app as it actually exists today: thirteen rooms rather than four, three levels, the conversation loop, the parent area, and the privacy declaration the code now backs up.

Two things it deliberately does not do. It does not make a medical claim — Meadow is described as a first communication tool built with speech-language pathologists, never as treatment, and the description says in plain words that it is not a diagnostic device. And it does not compete on vocabulary size. The pitch is scenes, conversation, and getting a child talking — the innovation, with the clinical work as the foundation underneath it.

The caveat: the name may not survive

On June 11 Adam asked for the brand to be “pediatricized” so the logo, the name and the app read as one product for one-to-four-year-olds, and flagged the name “Meadow” itself for possible revisiting (portal milestone M1-008, revision v1.1; decision D27). That decision is still open. This page does not rebrand. Every field below carries “Meadow” because that is the approved name today; if it changes, the name, subtitle, promotional text, description, keywords and copyright line change with it, and the paste-ready file is written so a search for the word finds every place. The screenshot plan and the category and age-rating answers are unaffected by a rename.

02 The Listing

As a parent will see it

Every field below was counted with a script on 2026-09-17 against Apple’s stated limits. The plain-text twin of this section lives at .planning/m5/M5-004-store-metadata.md, ready to paste.

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Meadow

AAC for Little Communicators

EDUCATION · MADE FOR KIDS, AGES 5 & UNDER · FREE · iPAD ONLY · iPADOS 18+

Name

6 of 30

Meadow

Subtitle

28 of 30

AAC for Little Communicators

Unchanged from the approved v1.0. It does the job the name cannot: it tells a parent searching “AAC” that this is one, and says “little” so nobody expects a tool for a ten-year-old.

Promotional text

156 of 170

Your child has things to say. Meadow helps them say it. Tap a picture, hear the word, keep the conversation going. No setup, no internet, no data collected.

The brand-voice line from M1-008, plus what the app does in one breath. Promotional text is the one field Apple lets us change without shipping a new build, so it is where a launch message or a seasonal line goes later.

Description

2,779 of 4,000

Meadow helps young children find their voice. Made for children ages 1 to 4 who are not yet talking, Meadow turns communication into a picture book. Tap a scene, explore what is inside, and start a conversation. No setup required, no internet needed, no data collected. SCENES FIRST Toddlers learn in kitchens, not spreadsheets. Meadow's first words live inside illustrated rooms: kitchen, bathroom, bedroom and living room at home, and nine places to visit as your child grows: playground, farm, school, library, music, pool, treehouse, store and doctor. Tap the milk to say "milk." Tap the bath to say "bath." Every word has a picture, so a child who cannot read yet can still find what they mean. WORDS THAT STAY PUT As your child grows, each room opens into a full board of pictures. The words a child uses everywhere sit in the same place in every room, so small hands learn where a word lives and find it without looking. SPEAK, CHOOSE, SPEAK AGAIN At the sentences level, after your child speaks, Meadow offers what they might want to say next. Your child speaks, sees a few choices, and speaks again. It is a rhythm, not a list of isolated words, and it is how first conversations start. THE WORDS THAT MATTER MOST ARE ALWAYS THERE Stop, help, hurt, no, more, and "I love you" are reachable from every room. Feelings are one tap away and speak immediately. A child never has to dig for the words that matter. GROWS WITH YOUR CHILD Three levels adapt from first words to word combinations to full sentences. Meadow starts simple and opens up as your child's language develops. Change the level in the parent area whenever you and your child's speech-language pathologist decide it is time. BUILT FOR SMALL HANDS AND EVERY CHILD Large touch targets, a calm palette, and a voice that speaks the way a parent does. Meadow works with VoiceOver, Switch Control, Voice Control, and Dynamic Type from day one, and respects Reduce Motion. MAKE IT THEIRS Add your child's own words with a photo or a picture: a favorite toy, a pet, a grandparent's name. Set up in under a minute. SEE WHAT THEY SAID The parent area shows the words your child has been using, kept entirely on the iPad, so you and your child's therapist can see what is working. PRIVATE BY DESIGN No accounts. No ads. No analytics. No cloud. No network connection at all. Everything your child says stays on your iPad, and settings sit behind a parental gate so small fingers cannot change them. Meadow is designed as a first communication tool: a warm, visual on-ramp for the years before a child finds their own voice, built with speech-language pathologists and the families they work with. It is not a diagnostic or medical device and does not replace therapy. Requires iPadOS 18 or later. iPad only.

Corrected September 26 against the app as it is today. The room list uses the current names (Music, Pool); the follow-up cards are described as they work (at the sentences level, after a child speaks); hurt joins the always-there list now that it sits on every board; the new “words that stay put” paragraph describes the motor-map work; and the reviewer notes name the gear button and the VoiceOver route.

Keywords

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speech,communication,toddler,nonverbal,autism,language,delay,therapy,special,needs,words,talk

Comma-separated, no spaces, as Apple requires. “Meadow”, “AAC” and “communicators” are left out on purpose: the name and subtitle are already searched, so repeating them spends characters for nothing. Single words rather than phrases because Apple matches combinations of them — “language” and “delay” together cover “language delay” and each also works alone.

What’s New (1.0)

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First release. Thirteen illustrated rooms, three levels that grow with your child, and a conversation loop that keeps talking going. Everything stays on your iPad.

Copyright

The developer name shown on the store is whatever the Apple account is enrolled under — Any Funded Need, per the distribution model AbleNet asked for (an independent release, not an AbleNet product). Any co-branding on the listing page is an open question in section 06.

Where the limits come from

Name 30, subtitle 30, promotional text 170, keywords 100 — quoted from Apple’s “Creating Your Product Page” (developer.apple.com/app-store/product-page/, read 2026-09-17). Screenshots: up to 10 per size, from the same page and from the App Store Connect screenshot specifications (developer.apple.com/help/app-store-connect/reference/screenshot-specifications/, read 2026-09-17). The description and What’s New fields are 4,000 characters in App Store Connect; the help page that states it was not reachable at the two addresses tried on 2026-09-17, so the counter in App Store Connect is the final word when pasting — our longest field is under two-thirds of that.

03 Category and Age Rating

Education, Made for Kids, ages 5 and under

One recommendation, with the reasoning, so it can be overruled on purpose rather than by accident.

Setting	Answer	Why
Primary category	Education	Parents and therapists searching the store find AAC apps under Education — that is where the category’s established apps sit and where the audience already looks. “Medical” is the alternative, and it would be a mistake: Apple applies extra scrutiny to medical apps (accuracy of health information, regulatory status), which invites review questions about a product that deliberately makes no medical claim. The speech-generating-device identity that matters for AbleNet’s funded devices lives in the product and the description, not in a store category; the category is a shelf, not a certification.
Secondary category	None	Optional. Leaving it empty keeps the listing out of the Medical shelf for the reason above. If AbleNet wants a second shelf for the therapist audience, Medical is the only sensible candidate, and it is a one-minute change later.
Made for Kids	Yes — ages 5 and under	Apple offers three bands: 5 and under, 6–8, 9–11. Meadow is built for one-to-four-year-olds and the tiers stop at 48 months by design. Made for Kids is only offered to apps rated 4+ or 9+, and cannot be changed after the app is approved, so it is decided once, now. Being in the Kids Category is also what lets the listing say “for kids” at all — Apple reserves that language for apps in it.
Expected rating	4+	Follows from the questionnaire answers below. Apple updated the questionnaire and the bands (13+, 16+, 18+ and new in-app-capability questions) for its 2026 operating-system cycle, so the form is answered on submission day, not from this page.
Price	Free, no in-app purchases	Unchanged from M1-008. A Kids Category app may not put purchases in front of a child, and Meadow has nothing to sell.

Age-rating questionnaire, answered

Apple asks about	Answer	Grounds
Violence (cartoon, fantasy, realistic), horror, mature themes, profanity, sexual content, alcohol, tobacco, drugs	None	Illustrated rooms of a house and a town; the strongest word in the vocabulary is “no”.
Medical or treatment information	None	The doctor room names things in a doctor’s office. It gives no health information.
Gambling, contests, loot boxes	None	Celebrations are confetti, not rewards with odds.
Unrestricted web access	No	There is no web view and no link out of the app anywhere. The support address is on the store page, not in the app.
User-generated content shared with others	No	A parent can add a photo for a custom word. It is stored on the iPad and shown to that child only; nothing is shared or uploaded.
Messaging, chat, account creation	No	None exist.
Parental controls / in-app controls	Yes — parental gate	Every setting sits behind a three-second hold on the gear button, an adult-hand task, with an optional PIN on top. VoiceOver users double-tap the gear instead.

Kids Category rules, checked against the app

Apple’s guideline 1.3 says a Kids Category app must have no links out, no purchasing, no third-party analytics and no third-party advertising, and must not send identifying or device information to anyone; guideline 5.1.4 adds a privacy policy and the children’s-privacy statutes (developer.apple.com/app-store/review/guidelines, read 2026-09-17). Meadow’s privacy manifest declares no collected data and no tracking; the code has no network layer and no third-party code. The compliance package (M5-003) is the line-by-line proof; this page only needs the answers.

04 Support Links and Review Notes

Where Apple sends a parent, and what Apple’s reviewer reads

Field	Value	Note
Support URL	https://meadow.anyfundedneed.com/support/	Required. The page is part of the compliance package (M5-003); a support address a parent can write to lives there.
Privacy Policy URL	https://meadow.anyfundedneed.com/support/privacy.html	Required for every Kids Category app. Same package.
Marketing URL	https://meadow.anyfundedneed.com/	Optional. The existing public page.
Demo account for review	Not needed	There is no login. The review notes say so, so nobody at Apple goes looking for one.

App Review notes

882 of 4,000

Meadow is an augmentative and alternative communication (AAC) app for pre-verbal children ages 1 to 4. It is iPad only and landscape only. There is no account, login, purchase, advertising, analytics, or network connection anywhere in the app. The privacy manifest declares no collected data types and no tracking. Parental gate: settings live in the Parent Area, opened by holding one finger on the gear button (top right of the board) for three seconds. With VoiceOver on, double-tap the gear instead. An optional PIN can be set inside the Parent Area; no PIN is set on a fresh install, so no code is needed to review the app. The Kids Category parental gate protects every setting and every path out of the communication surface. The app contains no external links. Text-to-speech uses the system speech synthesizer only. There is no microphone use and no speech recognition.

Written for a reviewer with ten minutes and no context: what the app is, that there is nothing to log into, how to get past the parental gate, and the two things a reviewer of a children’s communication app always checks (data, and the gate).

05 Screenshots

Six shots that show the idea, in the order a parent scrolls

Chosen to show the thing no other AAC app has — words inside scenes, and a conversation that keeps going — and then the three levels, the world, and the privacy promise. Captions are typed into App Store Connect; the raw images carry no text.

First Words1🥛

Tap the milk. Hear “milk.” Words live where they belong.

Kitchen scene, level one, medium density. The first screen a parent sees must be the scene-not-grid idea, and the kitchen is the most finished room.

--ui-tier=1 --ui-density=medium --ui-navigation-level=kitchen

First Words2🛁

Bath time has its own words. So do potty time, bedtime and getting dressed.

Bathroom scene, level one, with the Bath routine selected on the rail. Shows that a room changes with the moment of the day — the routine idea.

--ui-tier=1 --ui-density=medium --ui-navigation-level=bathroom

one tap by hand: the Bath tile

Sentences3💬

Speak. Choose. Speak again. A conversation, not a word list.

Kitchen at level three with the follow-up cards open after a food word. This is the conversation loop, the heart of the product, and it only exists after a tap.

--ui-tier=3 --ui-density=medium --ui-navigation-level=kitchen

one tap by hand: a food word

Sentences4🗺️

Nine places to go when your child is ready.

The world map at level three, all nine destinations drawn. At level one the map shows only home, so this shot has to be taken at three.

--ui-tier=3 --ui-navigation-level=world

Word Combinations5🐄

Grows with your child: first words, then combinations, then sentences.

The farm at level two. A world room at the middle level, so the set shows all three tiers across shots 1, 5 and 3–4 without a caption having to explain it.

--ui-tier=2 --ui-density=medium --ui-navigation-level=farm

Parent Area6🔒

Everything stays on your iPad. No accounts, no ads, no data collected.

The Parent Area, already unlocked. The last shot answers the question every parent of a small child has before they tap Get.

--ui-tier=2 --ui-parent-area-unlocked=1

Size	Required?	Pixels (landscape)	Taken on
iPad 13-inch	Yes — for every iPad app	2752 × 2064 (or 2732 × 2048)	`iPad Pro 13-inch (M5)` simulator. Our two standard dev simulators are 11-inch devices and cannot produce this size; this capture is the one deliberate exception, and it runs when the simulators are free.
iPad 11-inch	No — Apple scales the 13-inch set if absent	2360 × 1640	`iPad (A16)`, the standard simulator. Worth supplying anyway: the scaled version is legible, a native one is sharper.

How the shots get taken

scripts/capture_store_screenshots.sh boots the simulator, installs the already-built app, launches it once per shot with the exact launch arguments above (the same ones the app’s own UI tests use to open a room at a level, see RoomLookGateCaptureUITests.swift), waits for it to settle, and photographs the screen. Shots 2 and 3 need one human tap, and the script stops and waits for it. Every image is converted to JPEG, which cannot carry the transparency Apple rejects, and its dimensions are checked against the accepted list. The script is written and reviewed but has not been run: today the simulators are shared by the whole team, so it runs at the end, once, on both devices.

What could go wrong: the app is landscape-only and the simulator’s screen buffer is portrait, so the first image may come out rotated; the script turns it, and the first image is looked at before the rest are trusted. The screenshot specifications page lists 1 to 10 images per size, JPEG or PNG, no alpha channel (developer.apple.com, read 2026-09-17).

06 What We Need From AbleNet

Four decisions, none of them urgent until the account exists

Decision	Our position	What changes if you disagree
The name	Ship as “Meadow” unless the June 11 rebrand lands before submission.	Six fields on this page plus the app icon and the bundle identifier. Rewriting the copy is an hour; the icon is a design job.
Category	Education, no secondary.	Adding Medical as secondary is a one-minute change. Making it primary is the choice we recommend against, above.
AbleNet on the listing page	Developer name is Any Funded Need; AbleNet is not mentioned in the copy, per the independent-release model.	If AbleNet wants a credit line (“developed with AbleNet”), it goes at the end of the description — tell us the wording.
Your App Store review experience	The review notes are written cold.	Anything Apple asked AbleNet for on a communication app goes into the notes before submission. This is the conversation the gap list already asked for.